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Case Study: Managing Over $1,000,000 Annual Ad Spend to Scale a Bali-Based Yoga Teacher Training Retreat through Data-Driven Marketing and Automation
Client: A retreat center in Bali offering a 200-hour Yoga Teacher Training (YTT) program with certification.
Collaboration Duration: Over 2 years
Collaboration Duration: Over 2 years
The Challenge
When we first started working with the retreat center, their digital marketing efforts were struggling with inefficiencies and poor results. Previous campaigns had:
Additionally, their analytics setup was rudimentary, tracking only basic metrics like overall ad spend and total sales, which left them blind to critical performance insights. Business processes were largely manual, causing delays and errors, and limiting their ability to scale.
- Low return on ad spend (ROAS)
- High spend on irrelevant geographic regions
- Limited creative assets and ineffective keywords
- Lack of regular reporting and poor communication
Additionally, their analytics setup was rudimentary, tracking only basic metrics like overall ad spend and total sales, which left them blind to critical performance insights. Business processes were largely manual, causing delays and errors, and limiting their ability to scale.
Our APPROACH
We partnered with the client to overhaul three core areas:
1. Paid Traffic Management on Meta & Google
2. Comprehensive Analytics Setup & Custom Reporting
3. Business Process Automation with CRM, Chatbots & Integrations
1. Paid Traffic Management on Meta & Google
2. Comprehensive Analytics Setup & Custom Reporting
3. Business Process Automation with CRM, Chatbots & Integrations
1. Paid Traffic Optimization
Our audit identified key issues undermining campaign performance. To address these, we:
• Eliminated non-performing geographies, focusing on 15 high-ROI markets measured by Customer Acquisition Cost (CAC), not just lead price.
• Cleaned up keyword targeting to remove low-performing keywords.
• Reorganized campaign structure into TOF (Top of Funnel), MOF (Middle of Funnel), and BOF (Bottom of Funnel), splitting by geographic segments to improve scalability and control.
• Increased creative diversity by adding quality banners and videos, launching A/B tests to boost CTR and conversion rates.
• Developed an advanced weekly reporting template with automated data processing for consistent performance tracking.
• Conducted quarterly deep-dive analytics to monitor trends and adjust strategy.
• Configured correct campaign goals to ensure efficient optimization.
• Implemented server-to-server (API) conversion tracking for Meta and Google Ads, improving optimization signals and lowering lead costs.
Results:
• Reduced customer acquisition cost from $840 to $330.
• Doubled monthly ad budget while maintaining and improving efficiency.
• Over $1,000,000 invested in paid traffic during the last year alone.
• Eliminated non-performing geographies, focusing on 15 high-ROI markets measured by Customer Acquisition Cost (CAC), not just lead price.
• Cleaned up keyword targeting to remove low-performing keywords.
• Reorganized campaign structure into TOF (Top of Funnel), MOF (Middle of Funnel), and BOF (Bottom of Funnel), splitting by geographic segments to improve scalability and control.
• Increased creative diversity by adding quality banners and videos, launching A/B tests to boost CTR and conversion rates.
• Developed an advanced weekly reporting template with automated data processing for consistent performance tracking.
• Conducted quarterly deep-dive analytics to monitor trends and adjust strategy.
• Configured correct campaign goals to ensure efficient optimization.
• Implemented server-to-server (API) conversion tracking for Meta and Google Ads, improving optimization signals and lowering lead costs.
Results:
• Reduced customer acquisition cost from $840 to $330.
• Doubled monthly ad budget while maintaining and improving efficiency.
• Over $1,000,000 invested in paid traffic during the last year alone.
11.5 billion IDR = $700,000
1,730,819 AED = $470,000
2. Advanced Analytics System
Initially, the client lacked visibility into critical touchpoints along the customer journey. To change this, we:
• Tagged all key website events including button clicks, form submissions, video views, and scroll depth.
• Added UTM tracking on all major traffic sources.
• Expanded CRM data capture to include detailed customer info such as country, source, and product pricing.
• Linked advertising platforms to Google Analytics and imported spend data for holistic analysis.
• Set up custom sales tracking from CRM to GA with full value attribution and source data.
• Created templates for key reports segmented by product and event type.
Results:
This comprehensive setup enabled the client and our team to monitor every stage of the funnel — from initial website interaction to final sale — with much greater accuracy. Having reliable, granular data allowed us to identify which campaigns were truly profitable and optimize them effectively. This deeper insight became a crucial catalyst for scaling the advertising efforts and achieving better results.
• Tagged all key website events including button clicks, form submissions, video views, and scroll depth.
• Added UTM tracking on all major traffic sources.
• Expanded CRM data capture to include detailed customer info such as country, source, and product pricing.
• Linked advertising platforms to Google Analytics and imported spend data for holistic analysis.
• Set up custom sales tracking from CRM to GA with full value attribution and source data.
• Created templates for key reports segmented by product and event type.
Results:
This comprehensive setup enabled the client and our team to monitor every stage of the funnel — from initial website interaction to final sale — with much greater accuracy. Having reliable, granular data allowed us to identify which campaigns were truly profitable and optimize them effectively. This deeper insight became a crucial catalyst for scaling the advertising efforts and achieving better results.
3. Process Automation & CRM Integration
To streamline operations and reduce manual workload, we:
• Automated client communications through WhatsApp and email drip campaigns triggered by specific events.
• Implemented a CRM system integrating all communication channels, with sales pipeline management and task automation to boost sales team productivity.
• Developed Instagram and WhatsApp chatbots to handle common inquiries, easing the load on managers.
• Created universal email templates with dynamic variables to replace over 40 manually updated messages, saving significant time and reducing errors.
•Launched an affiliate program via Everflow, enabling influencers and students to share personalized referral links and earn commissions.
Impact:
Our automation reduced manual errors, increased operational efficiency, and allowed the client to scale without proportionally increasing headcount.
• Automated client communications through WhatsApp and email drip campaigns triggered by specific events.
• Implemented a CRM system integrating all communication channels, with sales pipeline management and task automation to boost sales team productivity.
• Developed Instagram and WhatsApp chatbots to handle common inquiries, easing the load on managers.
• Created universal email templates with dynamic variables to replace over 40 manually updated messages, saving significant time and reducing errors.
•Launched an affiliate program via Everflow, enabling influencers and students to share personalized referral links and earn commissions.
Impact:
Our automation reduced manual errors, increased operational efficiency, and allowed the client to scale without proportionally increasing headcount.
Final Thoughts
We are proud to support this Bali retreat center’s journey over the past two years.
Thanks to our partnership, hundreds of students worldwide have completed their Yoga Teacher Training and are now sharing the gift of wellness in their communities.
Our work continues as we help the center grow sustainably through data-driven marketing, robust analytics, and smart automation.
Thanks to our partnership, hundreds of students worldwide have completed their Yoga Teacher Training and are now sharing the gift of wellness in their communities.
Our work continues as we help the center grow sustainably through data-driven marketing, robust analytics, and smart automation.
Let's discuss our partnership
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