Case Study: Branding and Marketing Support for a Premium Charcoal Manufacturer

Client: Ultima

Project Duration: 3 months

Services: Branding, Web Design, Photo Production, Outreach Marketing

Objective

To build a strong and trustworthy brand image that would help the company attract new clients across European markets — through packaging, visuals, digital presence, and marketing.

Website design

We developed a sleek, modern landing page focused on clear communication, product benefits, and conversion. The site structure is tailored for wholesale buyers and includes direct calls to action, visuals, and contact information.

Packaging design

Since the product is positioned as premium, we designed high-end bag layouts for retail charcoal, highlighting key product advantages. We created multiple packaging concepts to suit different European markets, managing the full cycle from concept to print-ready files.

Product photography

We organized a professional studio shoot to produce clean, high-quality images of the product. These visuals are now used across the website, presentations, and sales materials — adding credibility and visual appeal.

Branded email setup

We helped the client set up domain-based email addresses for their sales team. This replaced personal emails and improved brand consistency and trust in communication with clients.

Presentations & price lists

We created a full sales toolkit — branded presentations and easy-to-read price lists — to help Ultima communicate product details and streamline the sales process.

Outreach marketing

To help Ultima scale their B2B sales, we built an outreach process using Apollo.io.

We:
• Created segmented lead lists
• Wrote personalized email templates for each segment
• Trained the internal sales manager to run outreach campaigns independently

Outcome

Over 3 months, we transformed Ultima’s presentation from generic supplier to professional brand. With a new website, polished packaging, strong visuals, and a ready-to-use sales system, the company is now well-positioned for international growth and confident client acquisition.

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