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Case Study: Full-Cycle Marketing for Master Mantak Chia’s Workshops in Europe (2023–2025)
Client: Universal Healing Tao – Master Mantak Chia
Locations: Glastonbury (2023), Venice (2024), Valencia (2025)
Locations: Glastonbury (2023), Venice (2024), Valencia (2025)
About Master Mantak Chia
Master Mantak Chia is an internationally acclaimed Taoist teacher, author, and energy master. Twice awarded the title of “Qigong Master of the Year” by the International Congress of Chinese Medicine and Qi Gong (1990 and 2012), he also ranks among Watkins Review’s “Top 100 Most Spiritually Influential People” (2012).
As the founder of the Universal Healing Tao System, he has taught tens of thousands of students worldwide, sharing ancient Taoist practices of Inner Alchemy for healing and spiritual growth.
As the founder of the Universal Healing Tao System, he has taught tens of thousands of students worldwide, sharing ancient Taoist practices of Inner Alchemy for healing and spiritual growth.
Our Mission
Our role was to deliver full-scope digital marketing and event branding for Master Chia’s live workshops in Europe. Each event required a comprehensive strategy to build visibility, drive ticket sales, and ensure consistent communication with a global audience.
We provided:
We provided:
- Website design & development
- Ad creatives (banners, video assets)
- Facebook & Instagram ad campaigns
- Email marketing strategy and implementation
- Partnership outreach & listing on event platforms
Results Overview
Location
Revenue
Ad Budget
Tickets Sold
Cost per Acquisition
Glastonbury 2023
€53,101
€4,490
98
€45.8
Venice 2024
€61,432
€6,552
143
€45.8
Valencia 2025
€53,500
€5,900
115
€51.3
Strategy Breakdown
1. Launch Planning & Sales Funnel Design
We began with a clear go-to-market roadmap that included an early-bird sales funnel to capture leads months before each event. Visitors were offered a discount code in exchange for their email via a pop-up on the landing page, allowing us to grow a highly engaged email list from the start.
2. Email Marketing & Lead Nurturing
For each campaign, we sent a sequence of 15+ emails, carefully timed and structured to build interest and trust:
This nurtured leads effectively and ensured consistent engagement across the long pre-sale cycle.
3. Paid Social Campaigns
We executed highly targeted, multilingual Facebook and Instagram ad campaigns:
The average CTR of our creatives ranged between 1.3% and 1.5%, and the campaigns generated up to 10 touchpoints per lead, significantly increasing conversion rates.
4. Community Partnerships & Event Listings
We amplified visibility through strategic listings and partnerships:
5. High-Converting Event Branding and Visual Communication
We created a distinctive, non-template visual identity for each city’s event. This included a fully custom website, attention-grabbing banners, and all supporting visual materials to maintain consistency across platforms.
Each landing page was designed to not only inform, but also convert — featuring clear CTAs, structured event information, discount prompts, and mobile optimization. As a result, we achieved an average 2% click-to-sale conversion rate and 15% form submission rate for early bird promo codes.
We began with a clear go-to-market roadmap that included an early-bird sales funnel to capture leads months before each event. Visitors were offered a discount code in exchange for their email via a pop-up on the landing page, allowing us to grow a highly engaged email list from the start.
2. Email Marketing & Lead Nurturing
For each campaign, we sent a sequence of 15+ emails, carefully timed and structured to build interest and trust:
- Educational content (videos & articles by Master Chia)
- Tiered early-bird offers (30%, 20%, 10%)
- Deadline-driven reminders that triggered urgency and conversions
This nurtured leads effectively and ensured consistent engagement across the long pre-sale cycle.
3. Paid Social Campaigns
We executed highly targeted, multilingual Facebook and Instagram ad campaigns:
- Geo-targeted ads (localized languages for Italy and Spain, English for global audiences)
- Retargeting based on video engagement and website visits
- Continuous performance optimization across ad sets
The average CTR of our creatives ranged between 1.3% and 1.5%, and the campaigns generated up to 10 touchpoints per lead, significantly increasing conversion rates.
4. Community Partnerships & Event Listings
We amplified visibility through strategic listings and partnerships:
- Eventbrite, Ticketmaster, and other platforms
- Outreach to local communities and wellness studios (Qigong, yoga, holistic centers)
- Collaborations with relevant influencers and micro-communities in each host city
5. High-Converting Event Branding and Visual Communication
We created a distinctive, non-template visual identity for each city’s event. This included a fully custom website, attention-grabbing banners, and all supporting visual materials to maintain consistency across platforms.
Each landing page was designed to not only inform, but also convert — featuring clear CTAs, structured event information, discount prompts, and mobile optimization. As a result, we achieved an average 2% click-to-sale conversion rate and 15% form submission rate for early bird promo codes.
Long-Term Partnership
Our collaboration with the Universal Healing Tao team has now lasted over three years. Together, we continue to support meaningful events that enhance personal well-being, spiritual growth, and holistic health across Europe.
Watch the testimonial from our Italian event partner here:
Watch the testimonial from our Italian event partner here:
Let's discuss our partnership
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